Cricket tournament becomes free viewing
On Thursday 4th March 2010, the commissioner and chairman on the Indian Premier League, Lalit Modi, announced that ITV will be broadcasting the tournament. This means cricket will be available on terrestrial television. ITV4 will broadcast 59 live matches across March and April. As previous broadcaster Setanta Sports broadcasted the tournament in 2008 and 2009, this year’s tournament was up for grabs in the UK.
This is great news for cricket and television. This deal will mean cricket reach more viewers that before. Currently, Sky broadcast all national and international cricket matches. Now that ITV has clinched this deal, I feel it will be a big hit. Earlier this year it was also announced that YouTube would be broadcasting all matches live. With even more broadcasting of cricket available I feel cricket will reach a wider audience and be a success.
Below is the link to The Guardian article:
Have an opinion on this story? Leave your comment in the box below: